- Passion: To love what we do. To demonstrate an endless desire and a high level commitment in order to be able to do our best in every circumstances.
- Courage: To take quick decisions and face difficulties to resolve disagreements.
- Responsibility and Sustainability: To act responsibly in line with the benefit of our group and to consider the effects to environment of what we do.
- Superior Business Ethics and Honesty: To act fairly in all our relationships with good intentions and understanding in order to provide mutual benefits and always to obey the laws and the rules of morality.
- Future and Result Orientation: To fulfill our responsibilities to today's people and future generations. To be conscious of environmental protection and to spread this awareness for Turkey and the world.
- Openness to Cooperation: To value our employees and business partners, to believe work together shoulder to shoulder.
